PR for cannabis companies
Cannabis is a smokin’ business and getting cannabis PR for your projects is often tougher. CBD, hemp, medicinal marijuana, and recreational marijuana generate news in every sector of the media, including politics, finance, health, wellness, cosmetics, and fashion. Imperium Group partners with leading cannabis influencers, cannabis industry conferences and hemp trade shows.
While the cannabis sector is one of the hottest, getting the word out about it may be a pain. This is especially true if you’re using Google Ads or social media ads like Facebook or Twitter. Imperium Group is headquartered out of Los Angeles and has been often ranked as a Top LA PR Firm. Knowledge panels are easy to notice on a desktop.
Even the Super Bowl turned down a PSA-style ad advocating for medicinal marijuana legalization, considering it improper and unfit for the broadcaster’s standards.
On the contrary, the “canna-business track” at SXSW 2019 featured more than 40 sessions, making it the first of its kind.
Sustainability, marketing, CBD, the effects of THC on the ageing brain, industry projections, investment strategies, artist licensing options, and political policies were among the topics discussed on the panels. According to reports, there were also podcast tapings and a meet-up for women in the cannabis industry, which has the highest ratio of female CEOs of any other sector.
Analysts foresee a global cannabis economy of $150 billion, with some forecasting $500 billion. So, why is this nascent company encountering digital advertising roadblocks while other internet retailers have reaped the benefits?
The legalization and decriminalization of cannabis, however, is still fraught with red tape.
As of 2018, 11 states and the District of Columbia had passed legislation allowing recreational marijuana usage. A total of 21 states has enacted legislation allowing for the limited use of medicinal cannabis products. This implies that 19 states have made little to no progress, forcing social media and advertising platforms like Facebook and Instagram to prohibit cannabis-related ads.
These suggestions for public relations firms and cannabis industry employees come from communications experts.
A new generation of cannabis-focused public relations businesses has developed. Cannabis companies are likely to hire public relations professionals who are enthusiastic about the culture and familiar with the industry’s many and shifting federal and state restrictions. Marijuana is frequently associated with 1960s hippies and drug addiction. Doctors are already prescribing the medicine for various medical ailments, and pharmaceutical companies are continuing to investigate the drug’s potential benefits. PR professionals in this field must be up to date on the newest research.
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Select the challenges your organization can solve by identifying your clients, their problems, and their primary queries. Examine such issues and the impact they have on customers. Make a list of the answers. According to PR specialist Jake Miller, “this helps you expand out your thoughts in a way that increases the impact, which is what reporters and editors want.” “These responses will form the foundation of your media relations strategy.” cannabis SEO company or a company that specializes in Marijuana PR is tough. Cannabis is a smokin’ business and getting cannabis PR for your projects is often tougher. CBD, hemp, medicinal marijuana, and recreational marijuana generate news in every sector of the media, including politics, finance, health, wellness, cosmetics, and fashion. Imperium Group partners with leading cannabis influencers, cannabis industry conferences and hemp trade shows. Knowledge Panels are also very important.
Determine which periodicals your target audience reads. According to Miller, consumer publications like High Times established outlets like USA Today and B2B journals like Cannabis Business Times and Marijuana Venture are all worth looking into. Business editors are interested in stories with a business bent—Pitch ideas for research or medicinal uses to medical or science editors. Travel editors may add mentions of places where recreational marijuana is permitted. Take sponsored content as an example. If the article does not directly promote the goods, sponsored content could be a means to get around advertising rules.
Create a unique logo. Marijuana company logos are visually monotonous, with marijuana leaves, 1960s motifs, and green crosses (a pharmaceutical reference). Kelly Gut of LSB says, “When you apply such a hyper-used cliché for your brand, all it does is restate the category, not the brand.” Avoid clichés to set your brand apart. The product does not have to be included in the logo.
Think about influencer marketing. Influencer marketing can help public relations professionals get beyond social media limitations. It’s critical to collaborate with an influencer who has a following that reflects the features of your target market.