Creating a website that converts is no easy task. It takes careful planning and execution to create a website that encourages users to take the desired actions, whether that be signing up for a newsletter or making a purchase. In this blog, we will discuss some tips and tricks for creating a financial website that converts. We’ll cover everything from design elements to user experience considerations. Keep reading to learn more!
Design considerations
When designing a website, there are several factors you should consider. This includes the design elements you will use, how users flow through your website, and what content you will present to them. The most important thing to keep in mind when designing a website is to make sure that your site aligns with your brand. This may seem obvious, but it’s surprising how often it isn’t done well. Other design elements you should consider are color schemes, fonts, images, audio, and video.
Color schemes should match the overall branding of the website, including any logos or icons. You should choose colors for text and background that are easy to read against your banner image or color backdrop if you have one. Imagery can help to guide users through different parts of your site. For example, if you have multiple steps in a checkout process, an image highlighting each step will help users follow along more easily. Using videos can be very beneficial introducing new topics or explaining information. Audio should be used sparingly, like in the case where you might want to include an audio clip for your call-to-action button. When it comes to fonts, make sure they are easy to read against your background image or color scheme. You should also stick with two or three fonts maximum per page to avoid overcrowding your design and ensure that each font serves a purpose.
User flow considerations
Another important factor is thinking about how users will navigate through your website. This includes making sure you clearly identify goals at the top of your page and have a logical order for content on the page. For example, if someone were logging into their account from another device, they would expect the login form to appear at the top of the screen as they scroll down the page. You should also incorporate calls to action at each step of your website in a logical order so users can complete their tasks one after another without getting lost.
Best practices for financial websites
Content is a huge factor in creating a financial website that converts visitors into customers or subscribers. When designing pages on your site, you should try to use varying degrees of specificity depending on what you’re trying to accomplish. This means incorporating general information about your product/service when introducing it and then diving deeper into the specifics when relevant to keep people engaged. It means including multiple headlines and lead-ins throughout articles to guide readers from one topic to another when writing blog posts or other informational pieces. And ultimately, it means including multiple calls to action that are relevant at different points of the buying cycle.
For example, if someone is just signing up for an account with your financial institution, you want to include a call to action inviting them to open their new account right away. If they’ve already created an account and are interested in learning more about investment strategies or opening accounts for family members, make sure they know how they can do each of those things on your site. But most importantly, make all content easy to read and study so users feel like their time spent on your website was worthwhile.
