SEO is a great way to enhance traffic to your website & one of the aspects of SEO is a PPC campaign. Many companies – big or small – prefer to go for the PPC strategy because of its efficiency and high response rate.
Pay-Per-Click offers your qualitative and quantitative results. The main advantage of it is the affordability. You don’t have to pay for advertising the product but pay for each time the ad is clicked on. PPC model comprehends digital marketing to a better level.
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Now, let’s discuss some advantages of PPC,
The financial control
Many start-ups and other organizations have fixed budgets. Due to this, it becomes pivotal to get creative with the limited price range. The PPC campaign becomes just the right fit for every person in the business town.
You can set a budget as low as a dollar/pound and get to decide your target audience. This high flexibility encourages people to invest in PPC ads. Do you know? In 2020 alone, 74% of the brands confirmed that PPC was a significant driver of their sales success!
The target audience
Advertising through PPC doesn’t necessarily mean improving brand awareness but increasing customer conversion as well. Did you know that targeting your audience geographically increases your in-store visits by over 107%!
Retargeting is another influential way of using the PPC marketing technique. Targeting the audience that has already visited your website enables higher chances of return on investment. They might not make an immediate purchase but will remember the brand when the time comes.
Understanding your ad positioning
Each search engine has its own set of rules as to how your advertisement appears on its search page. Even the auctioning procedure differs a tad bit. The search engines like Google and Bing don’t select their highest bidder solely on price but on several other factors as well.
Your website quality, the keywords, authenticity of the content are some of the crucial factors that they consider while choosing the brand for advertisement. While SEO helps you grow organically, SEM (Search Engine Marketing) techniques like these give you enough push to reach the top at a very affordable rate.
Pay-Per-Click is dynamic and offers real-time results. This strategy is beneficial for nurturing a long-term relationship with potential customers. There are far many advantages than the other not paying heed.
These ads are easy to produce and complement your social media strategy too. PPC is failproof because it doesn’t change with the constant algorithm disparities. While SEO algorithms can throw your content on the third or the fourth page, PPC maintains stability and reflects on the pages you wish to target.